Brodie Bruce, a Sega and comic book obsessed college student, and his best friend, TS Quint, are both dumped by their girlfriends on the same day, and to deal with their loss, they both go to the local mall. Along the way, they meet up with some friends, including Willam, a guy who stares at Magic Eye pictures, desprately trying to see the hidden image; Gwen, one of TS's ex-girlfriends; and Jay & Silent Bob, of Clerks fame. Eventually, they decide to try and win back their significant others, and take care of their respective nemesises (TS's girlfriend's father, and a store clerk who hates the two for not having any shopping agenda).

In the 20th century, no artistic medium in North America with so much potential for creative expression has had a more turbulent history plagued with less respect than comic books. Through animated montages, readings and interviews, this film guides us through the history of the medium from the late 1930s and 1940s with the first explosion of popularity with the superheroes created by great talents like Jack Kirby and hitting its first artistic zenith with Will Eisner's "Spirit". It then shifts to the post war comics world with the rising popularity of crime and horror comics, especially those published by EC Comics under the editorshiop of William B. Gaines until it came crashing down the rise of censorship with the imposition of the Comics Code. In its wake of the devastation of the medium's creative freedom, we also explore EC's defiant survival with the creation of the singular "Mad Magazine" by Harvey Kurtzman. We then move to the resurgence of the superheroes in the late 1950's ...

In America, we define ourselves in the superlative: we are the biggest, strongest, fastest country in the world. Is it any wonder that so many of our heroes are on performance enhancing drugs? Director Christopher Bell explores America's win-at-all-cost culture by examining how his two brothers became members of the steroid-subculture in an effort to realize their American dream.