Samantha's band, the Zettabytes, is meeting with little success, so her friend Roscoe uses his knowledge of technology designed by his father to create a holographic lead singer, Loretta Modern. The band instantly becomes successful, but Samantha begins to feel alienated, Roscoe discovers feelings for Samantha, and Loretta struggles with individuality.

Americans are captured on surveillance cameras at least 170 times a day mostly without their knowledge. This produces millions of hours of footage revealing the nature of those hidden secrets.