Jeffrey Schwarz is President & CEO of Automat Pictures, a leading producer of studio EPKs (electronic press kit), Blu-ray and DVD content, original TV programming, and feature films. Jeffrey launched Automat in the early days of the DVD format, realizing the potential for compelling documentary programming in the tried-and-true "behind the scenes" genre. He has since contributed to the success of dozens of major studio releases and produced television specials for HBO, Starz, and IFC. In 2010, Automat Pictures provided exclusive backstage content for the Academy Award s produced by Adam Shankman and Bill Mechanic. In 2008, Jeffrey premiered the award winning feature documentary "Wrangler: Anatomy of an Icon," a portrait of adult film star Jack Wrangler. It is distributed by TLA Releasing and had its television debut on the LOGO network. "Spine Tingler! The William Castle Story," about the legendary Hollywood showman, was released in 2007 and won the AFI Fest Documentary Audience Award among many other festival honors. It was released in 2009 by Sony Pictures Home Entertainment. A New York native, Jeffrey attended SUNY Purchase's Film Department.