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Talk about your over-the-top, flagrant and completely shameless commercial product pandering. This feigned documentary on the subject is the literal essence of its title. This movie also begs a question akin to: Is it live or is it Memorex? In his albeit diligent effort to make a point, this time around, this documentary filmmaker became his own point. Loosely comedic and vaguely interesting, if you like commercials that last an hour and a half or so nonstop, see this movie. Otherwise, save your money and wait for it to land in the fifth window of a film's opportunity for profitability--the dollar bin. My guess is it should be there by Friday....just my opinion of course. I haven't had my Pom Wonderful today, so I could be wrong.