The organization Brand New-U identifies networks of IDENTICALS - people who walk like you, talk like you, but are walking through different, better lives - and helps their customers make a life upgrade: eliminating the better-life donor, and relocating their client to that brand new life. Slater seems to have the perfect life, the perfect job and the perfect girlfriend. But when Slater's girlfriend is abducted by Brand New-U, and a corpse left in her place, he is forced to become an Identical. As he moves through a series of parallel lives, he becomes more and more obsessed with finding his girlfriend, but what he must find in the end is himself.

Two weeks before Christmas, Noel is left home alone in Porthcawl, a sleepy seaside town in South Wales, and dumped by his long term girlfriend for another guy; a taller and more rugged alternative. Faced with the unknown, he turns to primal scream therapy with his self-taught therapist Simon and retreats to the past, reminiscing with his old school pal Steve. A chance encounter with Cherie, a disillusioned actress who has returned home to reflect on her past and present to begin a more fulfilled life, leads Noel to open up and share his passions. Their shared love of music, eighties movies, and all things Christmas encourages a celebratory spirit, and the possibility of a Happy New Year. Will the insecurities of recent break­ups, seasonal intoxication, and mis­communication conspire to ruin their fun or will they simply have a Wonderful Christmas Time?