It was a great Idea for a Sci-Fi picture. I like the soft Sci-Fi films that only technically count as Sci-Fi cause it takes place in the future or something like that. Unfortunately, the filmmakers fall short of implementing the concept. It was interesting, but boring.

the film is packed with symbolism and metaphors that takes one on a dark journey through the bowels of the advertisement and marketing industry! it is a creepily demonstrative tale of the corruption and willingness to deceive and betray consumers in order to build brand loyalty of unknowing and at times unwilling participants. the movie twists as the conscious battle against the evil and their schemes, however; forced to commit unconscionable acts of their own. what brand is lurking on your back? YOUR NUMBER IS UP!!!! (whether you see this movie or not) hint: ' your number is up' is critical in understanding the sentiment of the movie... destiny (lightening) strikes in her own time.

This is not an sci-fi acion movie like you would have thought. Unlike the previews, this movie is sorta indy-styled semi docudrama and nothing like the previews shown on tv. If anything it satires itself and over markets the trailer. I thought it was going to be a movie like "the matrix" and opens your eyes to reality, but it's not. The movie takes forever to get to the plot, and when it does you're disappointed by the results. One of the few movies I almost requested a refund.

This is one of the few movies I've ever walked out of (after wasting over an hour of my life). The description of this movie sounded so good and, though it had some great actors in it (Leelee Sobieski, Max von Sidow), it was stupid and just plain weird. The creatures growing out of people's backs (supposedly representing the brand they were addicted to) were just plain stupid - they did something like that in Donnie Darko and it worked; here it was just stupid (did I say stupid twice??). In this movie it just comes across as a claymation version of "Supersize Me". I really wonder what kind of drugs the director was on. This movie might make a GREAT cult classic, one of those "the best worst movie ever made". kind. Yikes.

I would not waste my time or money on this piece of crap. From the 1 trailer you are able to find on it, it looks promising but trust me looks are deceiving. I almost WANT you to watch this movie just so you can see how bad it is. Like when you try some food and you are like, makes a sour face, OMG this tastes like crap taste it.