A young woman studying the habits of webcam chat users from the apparent safety of her apartment witnesses a brutal murder online and is quickly immersed in a nightmare in which she and her loved ones are targeted for the same grisly fate as the first victim.

Ashley goes to her new college while getting over the death of her mother. She meets some new people there including Binder ('Shane Dawson' ) while at a party and she learns about an urban legend of an online killer that has the nickname "Smiley" who can only be seen on the web and he apparently kills people after they type in "I did it for the lulz" three times. Soon after going to the party Ashley and her flatmate Proxy go online to test it out, with horrific results. She becomes paranoid and she starts to think she sees Smiley all over the place and feels that he may be chasing her, but how can that be if he is not real? Have they somehow released him from the internet?

The story of a go-go dancer with multiple personalities struggling to remain her true self while fighting against two very unique alter egos: a seven-year-old child named Genius and a Southern white racist woman named Alice. In order to stop the multiple voices in her head, Frankie works together with a psychotherapist to uncover and overcome the mystery of the inner ghosts that haunt her.