Fascinating, conceptually compelling documentary that works on every level. It's biting. It's funny. It's multi-layered. And it's an intriguing look at the inner workings of the marketing and PR industries. I was especially taken with the section about Sao Paulo, Brazil's outlawing of public banners and billboards--you'll be shocked by this new and cleaner view of an urban center. Support this film. You'll never look at Pom Wonderful, Ban Roll-On, or Jet Blue the same way again.

The theater turned us away, saying they were not showing it.